Marketing and Business Development Archive: American Academy of Ophthalmic Executives

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Marketing & Business Development Article Archive

Publication

Code

Executive Update
Practice Perfect

EU
PP

Title	Code	Month	Year
Business Development
When to Hire an OD	PP	April	2008
The Satellite Office: If You Build It, Will They Come?	PP	May	2006
Acquiring Practices: Buying Strangers, Friends and Enemies Part 1 – Purchasing a Competitor	EU	August	2005
Acquiring Practices: Buying Strangers, Friends and Enemies Part 2 – Structuring the Purchase	EU	September	2005
Create a Low Vision–Friendly Office Without Breaking Your Budget	PP	January	2006
Use the New Benchmarking Survey to Improve Practice Performance	PP	November	2007
Introduction to Benchmarking	EU	April	2004
Marketing
Meeting the High Expectations of Today's Patient	EU	February	2008
Maximizing Patient Referrals	EU	January	2008
Tools for Increasing Physician Referrals	EU	February	2004
How to Increase Word-of-Mouth Referrals	PP	February	2007
Using the Local Media to Promote Your Practice	EU	July	2006
Surveying Your Patients: A Critical Aspect to Winning Patients and Keeping Them for Life	EU	February	2005
Branding on a Budget	EU	April/May	2007
10 Marketing Tips for Your Practice	EU	September	2003

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